Trump underscores how Bitcoin is now corporate policy
BITCOIN is rapidly becoming a core strategic holding for public companies, and the pace of adoption is only accelerating.
This week, Trump Media announced it will raise $2.5 billion from institutional investors to build a corporate Bitcoin reserve.
The media group, which operates Truth Social, will split the proceeds between a $1.5 billion private placement of common shares and $1 billion in convertible senior notes. That money, the company says, will be used to establish a Bitcoin treasury.
But this isn’t just about one firm trying to boost its balance sheet, it’s part of a broader wave that’s reshaping corporate finance.
The number of publicly listed companies holding Bitcoin has surged in recent weeks, from 89 at the start of April to 113 today. Together, they now hold more than 800,000 Bitcoin - worth about $88 billion at current prices. What we’re seeing is a pivot: from early experimentation to a full-scale movement.
The playbook was written by Michael Saylor, who stunned markets in 2020 when he directed his company, then known as MicroStrategy, to begin converting its cash reserves into Bitcoin.
At the time, it was treated as a curiosity or a gamble. Fast forward to today, and that company, now rebranded as Strategy, controls 580,000 Bitcoin and commands a market capitalisation of over $100 billion. Far from a cautionary tale, it has become a benchmark.
Trump Media is following that template, but with political overtones that could amplify its impact. The firm’s effort to build a corporate Bitcoin treasury mirrors proposals by President Trump himself to create a national “strategic Bitcoin reserve”.
This not just alignment, it’s a declaration. The separation between corporate finance and macroeconomic policy is eroding, and Bitcoin is right at the fault line.
Favourable conditions are supporting this shift. After years of wild volatility, Bitcoin’s behaviour is maturing.
A 50% surge from its April lows to an all-time high of $111,965 has been met not with panic but with capital inflows. Institutional buyers are back. Exchange-traded funds are gaining traction. And the broader macro environment - marked by easing inflation, reduced market turbulence, and dovish central bank signals - is encouraging firms to take long-duration bets.
For listed companies, Bitcoin now offers something few other assets can: scarcity, scale, and story. Treasury departments are waking up to the fact that holding fiat in a low-yield world means erosion.
Bitcoin, on the other hand, offers the potential for exponential returns - and a powerful narrative that speaks to innovation, future-focus, and monetary sovereignty.
Markets are rewarding that narrative. Companies that hold Bitcoin are often treated by investors as proxies for the asset itself. That means higher multiples, greater attention, and easier access to capital.
Raising funds to buy Bitcoin is no longer a fringe idea -it’s a viable financing strategy. Trump Media’s ability to lock in $2.5 billion from institutional players proves that.
Each new entrant raises the stakes. More firms holding Bitcoin drives up the price, which increases the value of existing holdings, which draws in new entrants. It’s a loop that benefits early movers but punishes the hesitant. For CFOs and boards, the FOMO (fear of missing out) is real.
The strategic rationale is broadening, too. Bitcoin is increasingly being treated as a signalling asset. Holding it says something about a company’s vision. It aligns brands with a generational shift in how value is stored, moved, and trusted. For media groups, fintechs, tech platforms, and even some industrial players, that signalling power is becoming hard to ignore.
The adoption is going global. While US companies are leading for now, firms in Europe, Latin America, and Asia are joining in.
In jurisdictions where local currencies are weakening or capital controls are tightening, Bitcoin offers optionality. And in globalised markets, where investors expect future-facing strategy, the absence of digital assets on the books could soon raise red flags.
Still, this shift is not without risk. Bitcoin remains volatile, and building a treasury around it can expose firms to steep drawdowns.
But with every fresh high, that risk is reframed. It becomes less about day-to-day swings and more about directional alignment. Bitcoin is moving higher, more capital is flowing in, and infrastructure is being built around it. The cost of entry rises by the day.
Trump Media’s decision isn’t a quirk of one CEO or a stunt for headlines. It’s part of a wider movement that’s gaining critical mass. Strategy proved that the market will reward boldness. Trump’s company is betting that there’s still room to lead.
But that window is narrowing. As more companies act, those still watching from the sidelines will have to explain to investors why they failed to respond - not to a trend, but to a transformation.
Nigel Green, deVere Group CEO and founder
